by Marko Sipila | Oct 1, 2019 | Branding, SEO
In this article we will thoroughly elaborate on the Best Business Directories you can get today. Creating and Optimizing your local business directories is crucial in terms of effectively getting leads from your efforts. In this article, we will thoroughly provide three of the Best Local Business Directories.
What is a Business Directory?
A Business Directory is a website (usually authoritative) that features local business information based on category or niche. These Local Business Directories may include business name, address, phone numbers, contact information, number of employees or size, products and services, and a brief description most likely.
Business directories are essentially there to give that particular business a citation and another way for potential prospects to reach your brand.
Google My Business:
Google My Business has a domain authority of 100. Google My Business directory is free and is by far the most important directory for your local business. Intricate Digital even broke down How to Setup and Optimize Google My Business. Make sure you check out that article if you are struggling with your google my business account.
Facebook Business Page:
Facebook Business Page has a domain authority of 100 as well. We recommend this local business directory second because it’s a social media platform. We all know how big social media is nowadays. Facebook offers unlimited opportunities. Hootsuite explains How to Create a Facebook Business Page.
LinkedIn Company Directory:
LinkedIn Company Directory has a domain authority of 98. Although its domain authority is less than the others, LinkedIn is a networking social media platform that is very inclusive for businesses. You can grow your organic engagement on LinkedIn extensively. Learn How to Create a LinkedIn Company Page from Social Media Examiner.
Our Advice:
We recommend you take advantage of the free business directories and leverage these platforms to benefits your business goals and plans. It’s ultimately to showcase your brand in another location on the internet. You want to make your brand as accessible as possible, that’s the only way you will get customers through the internet.
This article is written by Marko Sipila at Intricate Digital Marketing. We are a Digital Marketing Company known for our Scottsdale Internet Marketing efforts. We also have a marketing publication in which we provide the community with valuable marketing tips and tricks like this one.
by QueenBee | Sep 9, 2019 | Branding
The reason the article is titled as such, is due to the stark reality, that any designer and/or developer that actually listens to your goals, vision and requirements, should find (albeit perhaps not swiftly) accuracy in the deliverable. Often times I’ve seen, (from both sides of the table) where an eventual “concession” is made that the image/look/feel is “okay”; to us this is a sad tragedy for the brand and it’s users/customers.
The brand does exist, the brand has an actual mission, the brand does create a certain feeling that lends the user/customer to have such an experience, that they’ve transformed and transcended themselves or their wants and needs; so as customers why do we accept “okay” as a deliverable and as developers, why do we send “okay” as the deliverable?
It’s because the designer and/or developer never really plugged in to the client’s vision, therefore never comprehended enough to properly articulate the requirements through their efforts; time passes… more time passes… eventually reaching the state of desperation on the client side, and frustration and even disgust on the designer/developer side. Of course the fault is only on the designer, developer or client-project manager.
We can assure you, if the right questions are asked, and the right level of attunement is achieved by the project resources (ie. designer and/or developer) then the brand will look (designer) and feel (developer) as awesome as the brand actually is.
We’ve all heard the saying: “measure twice, cut once”… we’d rather tune in taking in for good measure, every detail the client’s requirement and vision reveal, so when we cut loose the deliverable, (the first time in most cases) it’s leaving the brand owner smiling, not wanting; we do not drag on and on, which is costing both client and designer/developer in several negative ways.
There is a truly wondrous outcome to tuning in to your client’s business’s “awesomeness”, which is you deliver “awesome”, this leads to a great brand/user/customer experience, this positively and unequivocally solidifies your design and development skills in the real world.
by QueenBee | Dec 17, 2018 | Branding, Design, SEO
How are others benefitting from your business? How are their lives somehow changed or enriched because of you? These are the questions that should be pondered if only for a minute. Why you ask? Well simply put, why would anyone do business with you over anyone else? The answer to that is the answer to the first two questions.
Most businesses will say, ” I give people a better experience when working with us.” From a consumer standpoint a smooth experience is expected. You’re in business; your expected to know your business well; your clients are expecting for you to run things smoothly. That’s not an added benefit; it’s expected. Most importantly, people want time. Time cannot be given back once it is taken.. Time is of most value. When you are in a space where someone has given you their time, give them the most value of their time. At the very least, they leave knowing something they didn’t know before they gave you their time. This doesn’t mean they get what they want or vise versa, it just means there is an understanding, and one could leave happier knowing they’re one step closer to what they were trying to achieve. If someone comes to your website seeking answers, make sure they can get them. At the very least they can have a smile on their face and move along.
Let your website speak for you when you are not there to speak for yourself.
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