What is Mobile App Development … and How Can It Help Me Grow my Business?

What is Mobile App Development … and How Can It Help Me Grow my Business?

As the modern world moves more towards ease and convenience, consumers are becoming less inclined to digitally dig and search for what they want. Customers want distilled, relevant information right at their fingertips. No platform is better suited for this than a mobile app, which is why it’s never been more important for businesses, big and small, to learn about Mobile App Development , Web App Development, and the multitude of ways it can benefit you and your customers. 

In a nutshell, Mobile App Development is the process by which software is created for mobile devices, such as phones and tablets. Back when Mobile Apps were fresh on the scene, the only way to ensure your app will perform on different devices (i.e. iPhone vs Android, etc) was to natively build it specifically for each platform. Translating your user experience across different platforms was particularly time-consuming, as everything had to be retailored for each device’s processor. Thankfully, today there are ways to easily build apps so they are device-agnostic and it’s never been more accessible.

The greatest appeal of Mobile Apps is their ease of use compared to traditional websites. Pull your phone out and with a couple of taps, using a mobile application, you’re right where you want to be. Though as convenient as they are for the user, they are equally powerful for the brand. 

Mobile Users Prefer Apps to Websites

When a customer chooses to install your software onto their phone, they are permitting you to directly interface with them.  This direct line allows you to keep them current on all things about your brand, reach out to them with push notifications for special offers, digitize your loyalty program (no more plastic cards necessary), and remove friction for those seeking customer service. This new digital relationship not only gives your brand a more human quality, but it strengthens engagement and fosters a relationship of mutual trust.

A new Mobile App is a blank slate. You can make it however you like. This total power over the user experience affords you a greater opportunity to solidify your customer’s brand recognition and awareness.  In a world where we are constantly bombarded by hundreds if not thousands of ads and scams every day, an app that markets sincerely and puts the customer first is like a breath of fresh air. 

Provide them with value, a good design and an intuitive interface and they will associate your brand with those positive traits. Done well, a proper Mobile App will go a long way towards making your company stand out, particularly if you are a small business, whose competition likely doesn’t have an app at all. As a small business, your customers will see your app as an indication that you are serious about providing them with convenience and great user experience. 

Mine User Data with Mobile Apps

Mobile Apps also allow you to collect data from your clientele–with their permission of course. Given that the customer accepts, installing your app onto their device can give you detailed information about the way people interface with your brand, products, and services. These insights can allow you to further target your audience as well as provide an even more tailored experience to your existing one. 

You can also create a unique point of sale in your app that is laid out intuitively for your products and services. You can integrate tracking and notifications for purchased products, or perhaps an in-app confirmation for any appointments they may have made. This can eliminate the need for phone calls and ultimately makes the experience more convenient for both you and the customer. 

Think of Mobile Apps as the websites of the modern age, and though the process of developing one may seem daunting, it has never been more accessible. Fortunately for you and your business, most businesses have failed to capitalize on these incredible benefits available to them. So developing your own Mobile App gives you a great advantage over the competition. All it takes is that first step.

What Is Search Engine Marketing?

Search Engine Marketing can be quite confusing at times, so in this article, we have broken down Search Engine Marketing into two components, Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC).

Search Engine Marketing involves an Internet Marketing strategy to increase your website’s visibility in the SERPs of the search engine, through paid and unpaid techniques.

Search Engine Marketing Encompasses:

1. Search Engine Optimization (SEO): Organically Ranking in a Search Engine’s Free/Organic Search Results

Search Engine Optimization is by far the most powerful Marketing Strategy since it generates a long-term relationship with Google and hopefully, you can rank for long-term phrases.

2. Pay-Per-Click (PPC): Paying Google, Facebook, Or Another Search Engine for website clicks or leads.

Pay-Per-Click Advertising is a Marketing Strategy to boost your sales, revenue, and or awareness overnight. Essentially you can set up a PPC advertising campaign and get qualified leads instantly.

 Nearly every business now days uses some sort of Search Engine Marketing. With all the competition within the search engines, having an effective Search Engine Marketing campaigns is crucial to your business’s success. Again; Search Engine Marketing is an umbrella term for Search Engine Optimization and Pay-Per-Click advertising.

Search Engine Marketing Advise:

Whether you’re an eCommerce, Local Service-based, or fortune; we recommend that you leverage Search Engine Marketing techniques to maximize your sales and revenue potential.

I want to keep this article short and brief, below we have provided very useful articles from the Ahrefs, WordStream, and Intricate Digital. These articles will thoroughly explain the fundamentals of each Search Engine Marketing components so you can start implementing these strategies into your businesses.

1.      Ahrefs: SEO Basics: A Noob-Friendly 5‑Step Guide to SEO Success

Ahrefs will thoroughly break down the fundamentals of Search Engine Optimization, in this 5-step guide, you will understand the basics of Search Engine Optimization.

2.      WordStream: What Is PPC? Learn the Basics of Pay-Per-Click (PPC) Marketing

WordStream did a great job of explaining the basics of Pay-Per-Click Marketing, visit that article to fully understand How Pay-Per-Click Advertising Works.

3.      Intricate Digital Marketing: SEO vs PPC (Paid-Search) What is the Difference?

Intricate Digital thoroughly broke down SEO vs PPC (Paid-Search), it’s important to know both components before investing into Digital Marketing.

This article is written by Marko Sipila at Intricate Digital Marketing. We are a Digital Marketing Company known for our Scottsdale SEO Company efforts. We also have a marketing publication in which we provide the community with valuable marketing tips and tricks like this one.

Best Business Directories

In this article we will thoroughly elaborate on the Best Business Directories you can get today. Creating and Optimizing your local business directories is crucial in terms of effectively getting leads from your efforts. In this article, we will thoroughly provide three of the Best Local Business Directories.

What is a Business Directory?

A Business Directory is a website (usually authoritative) that features local business information based on category or niche. These Local Business Directories may include business name, address, phone numbers, contact information, number of employees or size, products and services, and a brief description most likely.

Business directories are essentially there to give that particular business a citation and another way for potential prospects to reach your brand.



Google My Business: 

Google My Business has a domain authority of 100. Google My Business directory is free and is by far the most important directory for your local business. Intricate Digital even broke down How to Setup and Optimize Google My Business. Make sure you check out that article if you are struggling with your google my business account.

Facebook Business Page:

Facebook Business Page has a domain authority of 100 as well. We recommend this local business directory second because it’s a social media platform. We all know how big social media is nowadays. Facebook offers unlimited opportunities. Hootsuite explains How to Create a Facebook Business Page.





LinkedIn Company Directory:

LinkedIn Company Directory has a domain authority of 98. Although its domain authority is less than the others, LinkedIn is a networking social media platform that is very inclusive for businesses. You can grow your organic engagement on LinkedIn extensively. Learn How to Create a LinkedIn Company Page from Social Media Examiner.

Our Advice:

We recommend you take advantage of the free business directories and leverage these platforms to benefits your business goals and plans. It’s ultimately to showcase your brand in another location on the internet. You want to make your brand as accessible as possible, that’s the only way you will get customers through the internet.

This article is written by Marko Sipila at Intricate Digital Marketing. We are a Digital Marketing Company known for our Scottsdale Internet Marketing efforts. We also have a marketing publication in which we provide the community with valuable marketing tips and tricks like this one.