Search Engine Marketing can be quite confusing at times, so in this article, we have broken down Search Engine Marketing into two components, Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC).

Search Engine Marketing involves an Internet Marketing strategy to increase your website’s visibility in the SERPs of the search engine, through paid and unpaid techniques.

Search Engine Marketing Encompasses:

1. Search Engine Optimization (SEO): Organically Ranking in a Search Engine’s Free/Organic Search Results

Search Engine Optimization is by far the most powerful Marketing Strategy since it generates a long-term relationship with Google and hopefully, you can rank for long-term phrases.

2. Pay-Per-Click (PPC): Paying Google, Facebook, Or Another Search Engine for website clicks or leads.

Pay-Per-Click Advertising is a Marketing Strategy to boost your sales, revenue, and or awareness overnight. Essentially you can set up a PPC advertising campaign and get qualified leads instantly.

 Nearly every business now days uses some sort of Search Engine Marketing. With all the competition within the search engines, having an effective Search Engine Marketing campaigns is crucial to your business’s success. Again; Search Engine Marketing is an umbrella term for Search Engine Optimization and Pay-Per-Click advertising.

Search Engine Marketing Advise:

Whether you’re an eCommerce, Local Service-based, or fortune; we recommend that you leverage Search Engine Marketing techniques to maximize your sales and revenue potential.

I want to keep this article short and brief, below we have provided very useful articles from the Ahrefs, WordStream, and Intricate Digital. These articles will thoroughly explain the fundamentals of each Search Engine Marketing components so you can start implementing these strategies into your businesses.

1.      Ahrefs: SEO Basics: A Noob-Friendly 5‑Step Guide to SEO Success

Ahrefs will thoroughly break down the fundamentals of Search Engine Optimization, in this 5-step guide, you will understand the basics of Search Engine Optimization.

2.      WordStream: What Is PPC? Learn the Basics of Pay-Per-Click (PPC) Marketing

WordStream did a great job of explaining the basics of Pay-Per-Click Marketing, visit that article to fully understand How Pay-Per-Click Advertising Works.

3.      Intricate Digital Marketing: SEO vs PPC (Paid-Search) What is the Difference?

Intricate Digital thoroughly broke down SEO vs PPC (Paid-Search), it’s important to know both components before investing into Digital Marketing.

This article is written by Marko Sipila at Intricate Digital Marketing. We are a Digital Marketing Company known for our Scottsdale SEO Company efforts. We also have a marketing publication in which we provide the community with valuable marketing tips and tricks like this one.